November 26, 2011

Shopping Key Words to Watch For

Posted in birthstones, Christmas, diamonds, gemstones, gift ideas, Gifts, gold, jeweler, jewelry, jewelry care, jewelry repair, rose diamonds, silver tagged , , , , , , , , , , , , , at 12:26 am by rosediamonds

As the holiday shopping season kicks off, I am writing out an “off the cuff” list of words to watch for in jewelry ads this holiday season.  We all (myself included) get excited with the thrill of the hunt, and sometimes forget to use our critical reading skills when scanning the ads for bargains.

Gold Plated, Gold Filled, 14K over Sterling, Silver plated, Goldtone/Silver tone, Silver filled–These all refer to a thin coating over another less expensive metal.  Any plating can wear off.  To reduce wear and tear on it, you can opt to coat it with an clear acrylic and reduce its exposure to moisture and chemicals (including sweat and bleach) .

Simulated Stones=look alike stones.  For example a synthetic spinel or even rhinestones are  often substituted for their more expensive counterparts (like rubies).  Wear and tear and durability may vary from the impersonated stone.

Synthetic stones=the exact same as the natural gemstone except it was grown in a lab instead of in the ground.  These will usually have an ideal color and nicer clarity than natural stones of the same price. Same durability and wear/cleaning as its natural counterpart.

Pay attention to diamond clarity & color.  Sometimes, it is difficult to compare apples to apples with diamond jewelry because small differences in color and clarity can make big differences in prices for similar carat weight items.  This time of year, many jewelers roll out some “promo” diamond pieces that are big on looks and low on price.  These can be very pretty, but they are priced for what they are–commercial quality stones.  Many will be cloudy, brown, or specky, crackly, etc.  Ask to see several of the same item.  They vary from piece to piece within the same store…

Pay attention to the weight of the item–This is usually not listed in advertisements, but when you get to the store, if the items feels flimsy, be careful.  The price of precious metals is very high right now, so many manufacturers are making ultra light weight items to keep prices affordable for jewelers and their clients.  A flimsy piece can eventually lead to more repair expenses down the road.  You can always switch to thicker chains for pendants at home or ask to reset stones in heavier mountings.  Most jewelers can make adjustments to size, length, etc. for you.

 

Watch costume jewelry for lead–especially for children’s jewelry.  Some risks just aren’t worth it.  A lot of the imported costume jewelry (pretty much all that’s out there) contains traces of lead.  There are new laws in effect to curb the import of these items, but use caution.  Items could have been warehoused in the US since before the laws went into effect.  The law is great but it is understandably hard to enforce.

 

I’m sure I’ll think of a dozen other thinks to watch out for.   Hope you had a great holiday and we will see you tomorrow at our new second location:

Rose Diamonds 2

1374 E. Republic Rd.

Springfield MO 65804

 

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1 Comment »

  1. Lots of helpful information. I have bookmarked your site.


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